Event & Experiential Marketing Leader / Irvine, CA
Same room, eight hours apart. That gap is the job.
Drag to see it
About
I build brand experiences that people remember and businesses can measure.
My work spans retail, museums, consumer health, hospitality and live entertainment. Museum exhibitions with six-figure attendance. Trade show programs that turn a conference floor into a pipeline. Property-wide events that move both traffic and tenant sales. Venues built from the name up.
I work across the whole thing: concept and creative direction, site planning and production, budgets, vendor negotiation, and the on-site leadership that holds it together once doors open. That range is the point. It means I can carry an event from the first idea to the last load-out without handing it off halfway.
Based in Southern California, available for work nationwide.
Selected work
More than eighty couture pieces placed inside the museum's permanent galleries rather than a separate exhibition hall. Every room was paired to the work it held, so the couture read as part of the architecture instead of a visiting show.
One of the Legion of Honor's most successful fashion exhibitions.
A booth built to teach rather than hand out samples. In a hall of long-established brands, the goal was to get veterinary professionals to stop, engage with the clinical story, and leave enrolled. Roughly 25,000 attendees walked the show.
Cultural performances, food vendors, family activities and retail participation built into one property-wide event. Activations were placed to pull guests deeper into the center and give tenants a real reason to take part.
An empty waterfront lot turned into a finished venue for one night. Custom tent build, lighting and rigging design, VIP table layouts, talent booking and programming, all planned around moving 3,500 guests through the night without the experience feeling like logistics. This is the room at the top of the page.
Built from the ground up, starting with the name and the logo. I led PR and marketing, booked the talent and ran the venue day to day, with 20 to 25 direct reports. Time became one of Southern California's premier nightlife destinations.
Ranked in DJ Mag's Top 100 Clubs several years running.
Worked alongside the architects, designers and ownership to take a concept all the way to an open restaurant. Name, logo, interior direction, menu, programming and staffing, so the place felt intentional on day one rather than assembled over the first year.
A new hospitality brand with one identity across the space, the food and beverage program, the entertainment and the guest experience.
Brand collaborations
At Guo Pei and the Asian Couture Federation, part of my job was getting a couture house into rooms with consumer brands. I built the pitch decks behind those conversations and worked the partnerships through. The output wasn't a show floor, it was product on shelves.
A series of Guo Pei collector Barbie dolls, translating couture silhouettes and embroidery into a mass-market collectible.
The Opulent Nature collection, moving Guo Pei's motifs off the runway and into hand-knotted textiles for the home.
Limited-edition packaging and gift sets, where the couture identity had to survive being printed on a beauty carton.
A character apparel collaboration. Some of this predates my time with the house, so I keep my claim on it to the work I actually did.
Exclusive artwork integrated into luxury home purchases, taking the collaboration model into hospitality and real estate.
I also led development of the house's NFT initiatives, and produced the presentation decks for every one of these pitches.
Capabilities
Gallery
Contact
Happy to walk through any of these in detail, including the parts that didn't go to plan.